Our brand Wave goodbye to conventional tax advisors. Say hello to Zeal
Our story
It is always difficult for people to move on from excellent jobs with market-leading firms. Yet, this is exactly what our incredibly ambitious directors did. This bold step resulted in a new forward-thinking company driven by passion and enthusiasm. A company determined to provide straightforward advice to change the way you think about tax. After a few years of rapid growth, more and more people began to take note. They can sense our infectious energy. This means we rarely have to explain why we are called Zeal.
If you’re looking for a new generation of tax advice, get it with Zeal.
Our Values
DO rock the boat!
Those who follow conventional thinking cannot expect different results. This is why we celebrate difference and change. Our fresh approach means looking where others don’t. It means breaking through ceilings for unlimited success. It means considering options to deliver untapped savings. This helps us deliver all-round success. Success for you and our own team. By treating everyone like a family, we develop long-term relationships for the benefit of all concerned. Let’s make a big difference. Let us help you become as tax efficient as possible.
- We care. A lot.
- We grow, together.
- No limits apply.
- Our word is our bond.
- We celebrate difference & change.
Our history
From day-one we set out to disrupt the sector. We have always fought for those that get overlooked by big firms and we love helping them flourish. We find better ways for more people to benefit from tax incentives and efficient business structures. It all started with three directors, big dreams and a passion for saving tax.
We had an idea!
From the very start the goal was to save client’s money by making specialist tax relief more accessible and affordable. It’s an ethos that still resonates with us today.
Officially registered
Decisions were made, pens put to paper and the business was officially registered as a brand new independent Capital Allowances consultancy. The first of its kind in Wales. We've come a long way since then!
We moved in
After almost a year of working out of back rooms and bedrooms our first office space was rented in Newport and the business finally had a solid base to grow from.
Our first year in business
Things were ticking along nicely in our first year. We had launched our first website and reached our 100 client milestone.
New digs
With growth came new challenges. We needed more staff, new IT systems and more space. We had outgrown the rented space and bit the bullet investing in our first premises in Newport and in Kidderminster.
First million in sales
After two years in the game, we had exceeded all expectations and turned over our first one million pounds.
New digs (again!)
Our growth was so fast, that we bought a second office in Newport (now our head office) and moved our midlands operations to a larger premises in Worcester. By this point, we had over 30 staff across two offices, including sales, marketing, tax and HR - with no intentions of slowing down.
Welcome aboard
We said hello to new director Adam Spriggs and launched new services for R&D tax credits.
More than doubled in size
In 2020, despite what was happening across the globe, we were fortunate to have a really successful year, doubling in size. We helped business all over the UK to uncovered more than £4m each month in tax relief, and some in Ireland too!
Say hello to Zeal!
We are often told that our inventive approach is refreshing. We have a passion, dedication and enthusiasm for saving tax. We have ZEAL - so it made perfect sense that ZEAL became our name. We launched on the 6th of April 2021.
Wales Fast Growth 50
In the 3 years since starting the business, we have seen incredible growth. So much so, that we were recognised by the Wales Fast Growth 50. Landing in position 7 on the list!
FSB Awards Wales Finalist
Following on from our success at the Fast Growth 50, Zeal a was shortlisted in the FSB Celebrating Small Business Awards for High Growth Business of the Year in Wales.
High Growth Business of the Year
We won! Zeal was named as High Growth Business of the Year in Wales winner at the FSB Wales awards.
Sykes Holiday Cottages
Our vigorous work in the hospitality and furnished holiday let sector gained us a new partner - Sykes Holiday Cottages, one of the UK’s leading independent holiday cottage rental agencies!
South Wales Business Awards Nominee
Our team’s continued commitment to our clients saw us nominated for Business Services of the Year in the South Wales Business Awards!
Care England
As building relationships is key for Zeal, we established a new partnership with Care England. We are working with Care England to help independent care providers save tax!
Finance Awards Wales Finalist
Zeal was selected as an Independent Accounting Practice of the Year finalist in the Finance Awards Wales!
Highly Commended Independent Accounting Practice
Zeal was honoured as Highly Commended at the Finance Awards Wales!
Quality Business Awards Winner
Zeal Tax was awarded The Best Tax Service in Newport for 2024!
£4m
unclaimed allowances identified each month
40
Claims processed
each month
£35,000
average tax savings
per client
Our people Our directors set up a new company after detecting an opportunity bigger companies were not tapping into. We continue to uncover tax efficiencies others overlook.
Meet the experts
Our energy and enthusiasm
is seriously infectious.
For new generation tax advice
Do it with Zeal.