Our brand Wave goodbye to conventional tax advisors. Say hello to Zeal.
It is always difficult for people to move on from excellent jobs with market-leading firms. Yet, this is exactly what our incredibly ambitious directors did. This bold step resulted in a new forward-thinking company driven by passion and enthusiasm. A company determined to provide straightforward advice to change the way you think about tax. After a few years of rapid growth, more and more people began to take note. They can sense our infectious energy. This means we rarely have to explain why we are called Zeal.
If you’re looking for a new generation of tax advice, get it with Zeal.
DO rock the boat!
Those who follow conventional thinking cannot expect different results. This is why we celebrate difference and change. Our fresh approach means looking where others don’t. It means breaking through ceilings for unlimited success. It means considering options to deliver untapped savings. This helps us deliver all-round success. Success for you and our own team. By treating everyone like a family, we develop long-term relationships for the benefit of all concerned. Let’s make a big difference. Let us help you become as tax efficient as possible.
- We care. A lot.
- We grow, together.
- No limits apply.
- Our word is our bond.
- We celebrate difference & change.
From day-one we set out to disrupt the sector. We have always fought for those that get overlooked by big firms and we love helping them flourish. We find better ways for more people to benefit from tax incentives and efficient business structures. It all started with three directors, big dreams and a passion for saving tax.
We had an idea!
From the very start the goal was to save client’s money by making specialist tax relief more accessible and affordable. It’s an ethos that still resonates with us today.
Decisions were made, pens put to paper and our original team, using the first letters of their surnames; Hogan, Jeffery and Romeo - officially registered HJR Tax. We've come a long way since then!
We moved in
After almost a year of working out of back rooms and bedrooms our first office space was rented in Newport and the business finally had a solid base to grow from. Three also became four as we also welcomed a new director to the team - Jason Batty.
Our first year in business
Things were ticking along nicely in our first year. We had launched the HJR Tax website and reached our first 100 client milestone.
With growth came new challenges. We needed more staff, new IT systems and more space. We had outgrown the rented space and bit the bullet investing in our first premises in Newport and in Kidderminster.
First million in sales
After two years in the game, we had exceeded all expectations and turned over our first one million pounds.
New digs (again!)
Our growth was so fast, that we bought a second office in Newport (now our head office) and moved our midlands operations to a larger premises in Worcester. By this point, we had over 30 staff across two offices, including sales, marketing, tax and HR - with no intentions of slowing down.
We said hello to new directors Adam Spriggs and Mark Holmes and launched new services for R&D and TFPI.
We needed a change
Recognising that HJR Tax didn’t reflect our personality and character anymore, we made the decision to rebrand and build a new website - we took the next 6 months to make sure we got it right.
More than doubled in size
In 2020, despite what was happening across the globe, we were fortunate to have a really successful year, doubling in size. We helped business all over the UK to uncovered more than £4m each month in tax relief, and some in Ireland too!
Say hello to Zeal!
People noticed a different energy about us. We are often told that our inventive approach is refreshing. We have a passion, dedication and enthusiasm for saving tax. We have ZEAL - so it made perfect sense that ZEAL became our name. We launched on the 6th of April 2021.
unclaimed allowances identified each month
average tax savings